I had an idea for a very simple logo, one of a frosty mug, overflowing with ice cream and foamy root beer. In my mind, I had envisioned something specific, but when I went to explain my idea, I had a hard time verbalizing it to our artists.
My idea was to utilize few colors, which I couldn't figure out the proper name for (I've since learned that it's called monochromatic). Our artists took the idea and whipped up a cool logo.
It was interesting to me that I explained a half-realized and poorly described idea, and our artists were able to translate that into something actionable. What they were able to produce was almost exactly what I had envisioned. Exciting stuff!
Our artists also created a potential logo with a grim dinosaur holding a frosty root beer float.
Here are the logos:
|The logo as it would appear on various colors of shirts|
|The dinosaur looks much happier in real life|